A unique editorial product designed for Europe's biggest industry

Senior automotive development engineers are under enormous pressure to improve vehicle performance, safety, emissions, reliability and assembly time. They simply do not have the time to search through all the industry and manufacturing news; they want automotive-specific engineering solutions and they want them today.

Regularly conducted formal readership surveys confirm that we are providing readers with just the right blend and depth of technical and supply chain information. An impressive 99% of them have marked European Automotive Design as Excellent or Good while nearly 62% described the editorial content as Excellent Quality - the top rating.

Dedicated to engineering solutions

European Automotive Design's editorial product is very different from other magazines circulating within the industry. At its core is the reporting of outstanding solutions to vehicle engineering problems and clearly written reports on critical emerging technologies - information engineering design and development engineers need to know and want to read.

How do we find it? By researching hundreds of primary vehicle engineering and supplier sites to find the stories that matter most. Then, careful selection and editing rules are applied, while a dedicated design studio commissions high quality four-colour technical illustrations and photography. Such attention to quality gives our coverage the distinctive presentation and clarity which have become the magazine's trademarks.

European Automotive Design is presented in English - the language of the industry. Its editors and contributors are respected internationally and have impeccable credentials for reporting on technology.

Special articles and issues provide a focus for advertisers

Our monthly programme of reports for 2008 provides a close focus on the technologies and issues that are currently the talk of the industry. In addition, we have two very special issues - in January and August - which provide advertisers with the opportunity to place corporate profiles alongside their advertisements. These are our Concept Car Technology and Top Suppliers for Europe issues.

However, these are only the starting point of European Automotive Design's coverage. Every month - year in, year out - our dedicated team of editors and correspondents seeks out the best technology related news and researches technical articles on the very latest materials, mechanical and electronic developments at the point they are revealed to the industry. These articles are the lifeblood of European Automotive Design and are found in the following sections.

Word on the Street
European Automotive Design news pages focus on technical issues as well as the hot business themes affecting the industry. Readers find out about the latest thinking, directions and approaches of Research and Development teams around the world, providing early warning of new features and engineering design strategies.

Technically Speaking
Short but well illustrated articles covering novel solutions to design problems that development engineers encounter. Readers learn from the experiences of other engineers in all areas of design from fastening and joining, through mechanical and electro-mechanical systems, to electronics and telematics. This section also focuses on new systems where a significant technical benchmark has been achieved.

Features
The heart of European Automotive Design. Here, research and product development engineers read about significant advances in technology and thinking. To identify these articles we have appointed a team of writers and 'watchers' close to all significant automotive design and R & D centres. Articles are illustrated to the highest standards using quality technical drawings, produced in our own studio, and photography.

Out of R&D
Packaged solutions to problems as they emerge from research groups and suppliers to the automotive industry. We are in regular contact with all of them to ensure that you are kept fully up to date with the best new products and solutions reaching the market.

The editors need your help

Senior industry experts have been commissioned to prepare our 2008 programme of Special Reports so that readers and customers alike will benefit from their publication in European Automotive Design. However, they will be eagerly seeking the views of our customers and news about the techniques and technologies that are influencing current thinking.

Contributions to these articles are needed at least two months before the month of publication. In the first instance, contact the editor, Roger Bishop, on +44 (0)1322 221144. Alternatively, send an email marked for his attention.

Editorial Programme
Month Editorial Content Exhibition Issues
January Concept Car Technology
February Interior surface enhancement Powertrain: How close is real HCCI? Vehicle-to-vehicle communications Geneva Salon
March Steering wheel controls & electronics Advanced braking technologies Pedestrian collision mitigation SAE, Detroit
April Materials designed from the bottom up Fuels of the future The end in sight for switches & knobs Testing/Engine Expo, Stuttgart
May End of Life Vehicle legislation Powertrain: Hybrid directions HVAC advances
June Roof modules & glazing Chassis systems New paints and processes
August Top European Suppliers Issue
September Eco design considerations Powertrain: Valve gear Advanced materials for interiors IAA, Frankfurt
October Display systems Fuel cells On-board power efficiency Convergence, Detroit
November External camera & sensor systems Transmissions Wheel & tyre trends
December Concept Car Technology

For the latest detailed editorial programme click here

Two valuable opportunities for advertisers

August 2008
Top Suppliers for Europe In the scramble to apply the latest, market-winning, technologies to new models, the partnership between vehicle manufacturers and their suppliers is evolving rapidly. In particular, more and more research and development activity is being delegated to system suppliers. The August issue adds a new dimension to European Automotive Design by reviewing the top suppliers in Europe and providing a guide to their R&D facilities and activities. Alongside this valuable information we are planning feature articles on current and future R&D hotspots and the emerging issues surrounding the industry as globalisation accelerates against a background of price and quality pressures.

A unique element of our Top Suppliers for Europe issue is the advertising opportunity it represents. As an advertiser in the issue, you will be entitled, free of charge, to an equivalent amount of editorial space in which to set out your stall for both existing and potential customers. This editorial content will be to a fixed format but designed and edited by the magazine's regular team.

December / January 2009 - Concept Car Technology
The role of concept cars has changed. Once the preserve of stylists and marketing specialists looking far into the future, they are now much more likely to resemble forthcoming platforms and are packed with 'real' technology. In many of the latest examples, the fully engineered and tested systems under their stylish skins have been developed within the industry's supplier chain, with the major Tier Ones taking a leading role. They represent new and exciting partnerships between the vehicle makers and their suppliers.

This special issue of European Automotive Design allows suppliers to reveal how they are contributing to the modern vision of a concept car. We have devised a format which enables suppliers to place specially formatted text alongside their advertisements describing the expertise and facilities they have to offer vehicle OEMs.

In addition, we are commissioning a package of high quality articles to bring real editorial authority to the Concept Car Technology issue. In common with our monthly reports, these articles are researched to a high standard and written by people who are themselves industry experts. They are people who can both report industry views and who have views of their own.

Finally, readers and advertisers will be benefit from a listing of the leading players in the concept vehicle and technology development arenas alongside a guide to their specific areas of expertise.