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Globalisation has dramatically changed the market for automotive systems and components. Only a few years ago, it was largely constrained by national boundaries; now it has no borders yet Europe still boasts more than 7,800 Research and Development sites, each of which specifies materials, parts and assemblies, often for global vehicle platforms.
The European market is technology driven. Decisions on whose products and services are specified and ultimately purchased are made by engineers at the research and development stage in the vehicle OEMs and, increasingly, their suppliers.
The European market thrives on innovation with the OEMs and their suppliers keen to adopt the latest technologies that provide a marketing edge when it comes to global sales of vehicles.
European Automotive Design is the only pan-European publication that fully recognises the leading role of R&D teams and engineering designers in selecting suppliers.
Why advertise in European Automotive Design?
However large or professional your sales and marketing departments may be - and no matter how well you think you know your market - the sheer size and fluidity of Europe's automotive industry makes it a constantly moving target. The most effective way to keep your company and its products in front of this market is by advertising.
This is why you need European Automotive Design. It is the advertising medium that will carry your message, most cost efficiently across the pan-European automotive market and provide better market penetration in each country than indigenous publications.
Executives have a rich choice of publications to read but there is only one created specifically for engineering decision-makers in the vehicle OEMs and major technology supplier organisations. That magazine is European Automotive Design.
In summary European Automotive Design:
only circulates to OEMs and their major suppliers
concentrates on the engineering design and research and development functions
reports new technology in a unique format
offers advertisers reasonable rates at an efficient cost per reader
How we help our advertisers in other ways
It may be a bold claim but it is one we stand by. European Automotive Design carries more components and materials advertising than any other pan-European automotive industry magazine.
Not only that, we have formed relationships with many of the world's leading suppliers and vehicle manufacturing companies. This has led to exciting special projects and opportunities for advertisers to link their promotional messages to important vehicle platform launches.
We do even more. In an industry where the only constant is change, the world's leading suppliers sometimes need to reach out with messages that go beyond the scope of conventional advertising. It may be a requirement to explain future strategy or the technology roadmap driving a business. Or it may be as simple as the desire to take a 'deep dive' into a significant leading edge development - beyond the scope of European Automotive Design's editorial remit.
Whatever the project, our editors and studio are able to turn their expertise in your direction to deliver well-researched and well-written print packages designed specially for your business. We can even arrange to have them translated and printed in other languages.
Click here to download BPA International certificate (PDF).
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